The Easy way to create empowering content that builds heart-touching familiarity with your audience in 2020:
The online world right now is getting overloaded with too many people trying to sell too many things, as a result it just gets more and more difficult to get people to buy
People are more resistant than ever when it comes to even attending free training, cause they all appear the same and a complete waste of time
It becomes very easy to feel discouraged, even after tons of motivational sessions with the gurus because nobody seems to respond to you and your offering.
If you are someone who has been conducting a lot of free events like webinars or Challenge or workshops but getting shockingly low sign ups or a shockingly low conversion rates then this might just help get you get a breakthrough.
So the missing key here is creating a feeling of instant familiarity and connect!
You have to be able to instantly connect to your audience the moment they come into your world, and we all know that familiarity breeds trust!
Have you ever wondered how you can make your audience feel that they have been knowing you for ages even though they are seeing you or reading your materials for the first time?
Irrespective of niche, your target audience have these common core elements which you can integrate in your content or copy to be able to connect to them at a deeper level so that you actually end up having better conversions.
Easy way to create content that heart-touching Audience 2020
Here are the most common elements which you can use in your content to become the mirror of your target audience and to make them feel that you know them better than they know themselves.
- They feel they are just “ordinary”, but they often don’t realize their true potential.
- They have a deep (often unrealized) pursuit of higher-level values.
- They have an innate desire and spirit toward success, they are merely lacking the right tools and leadership.
- They have attempted to change their world, tried out many approaches in the past and had experienced failure.
- They are now tired and even at the verge of giving up – (Encourage their dreams, justify their failures and throw rocks at their enemies.)
- They have structured their lives in a way that enables them to avoid or neglect the need to change because change is scary. So, what they need is something new, a new journey that they never considered – (You never want to force a change upon them. So, what they need is something new, a new journey that they never considered rather than focusing on the change).
- They are ready to take action when there is an inner calling for advancement backed by unstoppable desire and an external opportunity of relief from the pain.
- They will face a resistance to change because the end result would seem like a fantasy that does not fit with their identity.
So now every time you think of creating a content irrespective of what format it is, incorporate at least one of these elements so that you are able to speak their language.
You can build around any of these different angles and then dive your way into the actual information.
Hope this helps!
If you want to know in details the secret hacks to master social media selling, even if you are an introvert
Maybe you are struggling to sell through social media.
Maybe you are struggling to create captivating social media content.
Or maybe you are just lost because you feel stuck.
Then type in “SALE” or shoot me a DM Let’s break through your walls !
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